Owoafara (Trading as Rouzo)
Owoafara is a Nigeria-based financial inclusion company on a mission to create reliable access to financial services for underserved and underbanked micro and small businesses. By helping clients build credit profiles and access tailored financial products—including micro-savings, loans, and insurance—Owoafara empowers entrepreneurs with sustainable businesses to save, transact, borrow, and grow their businesses sustainably.
Financial inclusion | Nigeria
Why We Invested in Owoafara
ShEquity invested in Owoafara because it aligns with our mission to support gender-smart, impact-driven ventures with scalable models. Co-founded and led by a woman, Owoafara is unlocking economic opportunities for underserved communities, especially women and marginalized groups. Its digital platform provides a critical gateway to financial empowerment.
Owoafara contributes directly to the following United Nations Sustainable Development Goals (SDGs):
- SDG 1 – No Poverty
- SDG 5 – Gender Equality
- SDG 8 – Decent Work and Economic Growth