
ReelFruit
ReelFruit is a Nigerian agribusiness company focused on transforming and distributing healthy snack products—primarily dried fruits—across the country. Its preservative-free and sugar-free products cater to Nigeria’s emerging middle class through a growing retail presence. By preventing fruit waste, ReelFruit supports smallholder farmers and promotes sustainable agriculture. The company’s mission includes piloting a regenerative farming model aimed at helping young Nigerians transition from poverty to the middle class through fruit cultivation.
Agriculture/ Transformation | Kenya
Why We Invested in ReelFruit
ShEquity invested in ReelFruit because it aligns with our commitment to gender-smart, scalable, and sustainable businesses. Founded and led by a woman, ReelFruit is a strong enterprise generating meaningful impact across its value chain—particularly for women. As a market leader in dried fruit processing in Nigeria, the company is advancing climate-smart agriculture and inclusive growth.
Reelfruit contributes directly to the following United Nations Sustainable Development Goals (SDGs):
- SDG 1 – No Poverty
- SDG 5 – Gender Equality
- SDG 8 – Decent Work and Economic Growth